I am of the school that all advertising is a load of crapola. Someone somewhere gets paid to invent ways to get a person to buy something by way of fancy sentence structure or by za-za-zoom commercials.
At this point who could really believe that two identical products could work differently simply for having different packaging. Politicians get elected the same way.
But anyway, currently Target is running an ad promoting their donation to a school in Arizona for homeless children. Probably some chucho in advertising thought "hmm, let's advertise our generous philanthropy in order to lull our customers into feeling relieved of their obligation to give to others, then they can come and spend that extra dollar in store!"
Walmart does this same b******t.
Charity for the sake of being charitable, please. Otherwise it is just tacky.